However, because of the photographer’s image rights, Nike had to recreate the photoshoot to avoid being sued. Below you can see the original magazine photograph that Nike used to create the logo. Graphic elements were added to Nike's visual identity, such as the Jumpman designed in 1984 for the Nike Air Jordan, which happens to be the silhouette of the basketball player, Michael Jordan. That's exactly what they did in the years that followed. The creators of Nike understood that the brand did not have to be restricted to the track category, but that it could expand to other sports. In 1983, Davidson was invited to a company executive dinner and was given a diamond-set ring engraved with the swoosh, as well as company stock, which has since more than tripled in value. This logo was subsequently adapted in several colors, including red and blue. In 1978, the logo’s font was changed to bold, capital letters. She continued to work for the business doing graphics until the job became too cumbersome for one person and was taken over by an advertising agency in 1976. Her wings motivated her fighters to be daring and courageous and when they won, they would say "Nike" to each other as a token of thanks.Īlthough Knight was not completely satisfied with the logo, his budget didn’t allow him to design another one and he figured he would grow to like it.ĭavidson was paid $35 for creating the Nike logo (or $2/hour), which she considered sufficient based on her work. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike. He wanted a logo that encouraged movement. One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. The logo was created for the company that was then called Blue Ribbon Sports. The well-known swoosh - that is, the comma used as the emblem of the Nike logo - was created in 1971 by graphic design student Carolyn Davidson. Six years before the creation of Nike, they had created a resale shoe brand, Blue Ribbon Sports. Finding that the market was too closed and not very accessible for people who liked to run, they decided to create their own brand. Nike was founded in 1971 by Bill Bowerman and Phil Knight, both of whom were track athletes at the time.
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